Lemon's Guiding Principles Spirituality The intersection of a deeper Self with entrepreneur journey makes purpose of life more visible for a Spiritual fulfillment. Innovation Change is the mother of Innovation, which is a key driver for customer value in the ever changing world. Conscience Beyond profits, entrepreneurs have a compelling reason to perform business through Conscience for making world better and spreading harmony ,hope. Empathy & Sustainability Achieving financial Sustainability through a validated revenue stream for a venture certifies that a deserving problem is being addressed with Empathy. Co-creation The magic of Co-creation takes the possibilities to un-imagined territory for fostering collaboration and togetherness for mutual growth.